Profit
See what you really made
Revenue minus product costs, shipping, fees, ads and overhead, per order and per week. No more profit that only looks good because a cost was left out.
See Profit →
Shopify numbers you can finally trust.
Stop double-checking dashboards. AzLytics shows what you really made and which ads really paid, built on sales figures that match your Shopify reports to the cent.
- Your true profit, after every cost
- Ads judged on real Shopify sales
- More shoppers reached by your Klaviyo flows
- The customers who actually pay you back
Free during the pilot · No sales call · No developer · Cancel any time
✓ Reconciled
Sales match Shopify to the cent
Checked against your orders every day
Incomplete
A cost is missing?
We flag it. We never guess it.
Works with the tools you already useShopifyMeta AdsGoogle AdsPinterest AdsTikTok AdsKlaviyoShipStationGA4
SOUND FAMILIAR?
Three numbers, three answers, and none of them match.
A lot of budget decisions go wrong before an ad even runs. They go wrong in the data.
THE PROBLEM
Meta says one thing, Google another, Shopify a third.
WITH AZLYTICS
Attribution that adds up to your Shopify net sales. Revenue we can’t trace stays visible as Direct / Unknown, never hidden.
THE PROBLEM
Profit looks great, until you notice costs are missing.
WITH AZLYTICS
Every cost line, from product to overhead. If one is missing, the figure says “incomplete” instead of looking healthy.
THE PROBLEM
Every Monday, the same spreadsheet. Again.
WITH AZLYTICS
Profit, ads, email and retention in one app, already worked out. Change a cost and the figures update in about 2 minutes.
DON’T TAKE OUR WORD FOR IT
Check us against Shopify. It takes two minutes.
Open last month’s sales report in Shopify. Open the same month in AzLytics. Net sales, gross sales, discounts, returns, shipping and taxes match, to the cent.
If they don’t, email the founder. That’s the standard everything else here is built on.
| LINE | SHOPIFY | AZLYTICS |
|---|---|---|
| Gross sales | Report | ✓ Match |
| Discounts | Report | ✓ Match |
| Returns | Report | ✓ Match |
| Net sales | Report | ✓ Match |
| Shipping | Report | ✓ Match |
| Taxes | Report | ✓ Match |
Also checked daily: every order against Shopify. Refunds in other currencies are converted correctly.
ONE APP, FOUR ANSWERS
Everything you need to decide where the next dollar goes
AzLytics is a Shopify app that brings profit tracking, first-party attribution, Klaviyo enrichment and retention analytics into one place, with sales figures that match Shopify's own reports to the cent.
Attribution
Know which ads actually pay
Our own Shopify pixel follows each customer’s path to purchase. Compare six models side by side, and every total adds up to your Shopify sales.
See Attribution →VisitorAlready in your Klaviyo account; Klaviyo didn’t record this visit
AzLyticsMatches the visit to their Klaviyo profile and sends the event
KlaviyoYour flow reaches them
Recovery Suite
Win back shoppers Klaviyo didn’t record
You paid for that visit. When Klaviyo didn’t record a known shopper’s browse, cart or checkout, AzLytics sends the event, so your flows can follow up.
Cohort lifetime valueby month of first order
Retention
Find the customers who pay you back
Lifetime value by cohort, payback curves and repurchase rate. Know what a new customer is really worth before you pay to win the next one.
KLAVIYO
Catch the carts Klaviyo didn’t record.
When a shopper who is already in your Klaviyo account browses, adds to cart or starts checkout and Klaviyo didn’t record it, AzLytics sends the event, and you trigger your own flows from it.
- Three events: AzLytics Viewed Product, AzLytics Added to Cart and AzLytics Started Checkout.
- Only for profiles that already exist in Klaviyo. AzLytics never creates or changes profiles, flows or messages.
- See the revenue of those flows in AzLytics, under Recovery Suite.
- Sending is on by default, and one switch turns it off. After your first live flow, 10% of shoppers are held out to measure the extra revenue.
SPEND WITH CONFIDENCE
Scale when ads pay. Stop before they don’t.
AzLytics puts your MER (total sales ÷ total ad spend) right next to your break-even point. Above the line, push. Below it, every extra dollar of ads costs you money. No attribution guesswork needed.
Break-even MER
1 ÷ margin before ad spend
A 40% margin before ads means a break-even of 2.5.
nCAC
Marketing spend ÷ new customers
What a new customer really costs you, with monthly budget pacing.
NO NASTY SURPRISES
Try it yourself. Today.
No sales call
Install from the Shopify App Store and look around. Nobody makes you book a demo first.
No developer
The pixel goes in through Shopify’s own system. Connect your ad accounts and Klaviyo in a few clicks.
No surprise bills
Free during the pilot. Later, published prices by orders, billed monthly through Shopify. Cancel any time.
No ticket queue
Questions go straight to the founder, Syed Hannan, a performance marketer with 8+ years in DTC growth.
Questions before you install
Will your numbers really match Shopify?
Yes. Net sales, gross sales, discounts, returns, shipping and taxes match Shopify’s own monthly reports to the cent. Check any month yourself.
What does it cost after the pilot?
You pay by orders per month, not by revenue, and every plan has every feature. Stores with up to 50 orders a month stay free. Pilot brands get 30% off their first 12 months.
What if my costs aren’t complete yet?
Your sales figures don’t depend on costs, so you can use them from the start. Profit figures show “incomplete” until the missing costs are added, from Shopify, by hand or from a file.
Do I need a developer?
No. Everything installs through Shopify. There’s no code to paste.
Make your next budget call on numbers you trust.
Install in minutes. Free during the pilot.
Install free on ShopifyNo sales call · No developer · Cancel any time